Brushing our teeth is essential for oral health. Essentially, with each brush, we’re working to fill in or patch the cracks to prevent bacterial growth.
Our formulation does exactly that. The difference? A healthier line up of ingredients.
We don’t use Fluoride, SLS, Titanium Dioxide, Triclosan, Saccharin or Artificial Colouring. Instead, we use Calcium Hydroxyapatite to remineralise and repair the teeth (just as Fluoride, but without the…controversy).
This formulation is also BiCarb Soda free, so it’s perfect for those with sensitive gums.
What is HYDROXYAPATITE?
"Hydroxyapatite is one of the most studied biomaterials in the medical field for its proven biocompatibility and for being the main constituent of the mineral part of bone and teeth. In terms of restorative and preventive dentistry, nano-hydroxyapatite has significant remineralizing effects on initial enamel lesions, certainly superior to conventional fluoride, and good results on the sensitivity of the teeth." (Ann Stomano, 2014)
You can continue reading the whole article here.
We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Here are a couple of answers to some techy questions we have been asked.
Yes, all our products are 100% Vegan. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. For those into chemistry, it is made by mixing CaHPO4 with CA (OH)2 and then dissolving it in alcohol and the remainder is Hydroxyapatite. It is then milled to the correct size.
This question comes about as a result of a paper that questions the safety of needle shaped Hydroxyapatite. Our Hydroxyapatite is not needle shaped. Below is the shape of the particles as seen under a microscope.