We all know you can’t airbrush in real life and we are all for ageing gracefully... so we’ve bottled some powerful antioxidants to ensure you’ll never have to look your age! Hippies & science can sometimes make beautiful soulmates.
Some of the biggest factors of skin ageing are oxidisation, dryness and sun exposure (hello... are we all now applying daily facial sunscreen?!)
We've made an Anti-Ageing Moisturiser to keep you looking as young as you feel. We’ve used antioxidant extracts of Liquorice Root and Resveratrol, as well as lots of healthy vitamins and soothing oils, like Olive Squalene, Borage Oil and Vitamin C to help prevent dryness as well as soothe sun-damaged skin. But, if you want to know more detail, read 'The Science Behind' below.
“Anti-Ageing Creams” make us roll our eyes too. So we’re going to break it down and describe what they can’t do and then show you what they can do. This will help you know who's trying to over complicate things ...because you're worth it.
1. A cosmetic anti-ageing cream cannot lift muscles or affect the structure of the face. Your skin is a barrier. This means it keeps anything on the skin from reaching the fat and muscles underneath. Furthermore, any cream that did manage to affect the muscles would need to be classed as a drug.
2. Stem cells and DNA from different species will not make our human skin live longer. This sounds silly we know. But every year we see anti-ageing actives based on such things, for example, the "Immortal Button Jellyfish", “Swiss Apples”, and “Sheep's Placenta”. It seems so convincing and they have "studies" to back them up. But human DNA and cells are not the same as that of other animal kingdoms. Sure the other ingredients may be moisturising but forget the stem cells.
There are loads of very powerful natural anti-ageing ingredients. These help target the factors that are known to cause ageing, like skin oxidisation, skin dryness and sun damage.
Here are the ones we have chosen to use in our Anti-Ageing Moisturiser:
GLABRIDIN A very powerful topical antioxidant extracted from Liquorice Root. It helps prevent skin oxidisation.
ABSCORBYL TETRAISOPALMITATE We know it’s a mouthful, but that’s the technical name for Vitamin C, one of the hardest working antioxidants for your skin - but also one that our bodies don't produce. We chose a oil soluble Vitamin C which means that it can penetrate the skin’s natural oils to do its job. What's it's job you ask? Well, it stimulates collagen production for skin repairing & neutralizes free radicals that can cause skin damage. This benefits your skin by reducing fine lines & wrinkles, minimising appearance of dark spots, hydrated and dirms for improved radiance & texture.
RESVERATROL A natural plant compound that acts like an antioxidant and can also be found in red wine, red grapes and some berries. Resveratrol works on a cellular level to activate sirtuin, improving the function of fibroblasts and protect against free radical damage... what this means to your skin is it's helping to repair and protect your skin fighting the signs of ageing by supporting healthy cell production with anti-inflammatory benefits.
NATURAL OILS such as Starflower Oil, Apricot Kernel Oil, Rice Bran Oil and Olive Squalene which are loaded with essential fatty acids to moisturise the skin and prevent skin dryness as well as help keep the skin soft and supple.