When you think “beauty routine,” your mind probably goes straight to serums, masks, moisturisers, and that face oil you know your skin absolutely deserves. We slather, spritz, and pat all sorts of potions into our skin in the name of glow.

But here’s the thing - before you even think about your creams and cleansers, there’s something far more important at play: water. Not just how much you drink (though that matters), but the kind of water you’re bathing in every day.

Yep, we’re going there. Because no matter how many miracle jars line your bathroom shelf, if your shower and drinking water are laced with chlorine, sediment, or other unwelcome extras, your skin will notice. And it won’t be sending you thank-you notes.

In honour of World Skin Health Day, let’s talk about why water quality is the quiet MVP of your routine—and how a few smart swaps can make your skin happier and your products work harder.

The shower “guests” you didn’t invite

Showers are meant to be your little daily sanctuary—a place to proudly belt out your favourite songs and wash the day away. But here’s the twist: the “refreshing” water streaming over you might be bringing a few guests you didn’t RSVP.

Most Aussie tap water gets a chlorine treatment to keep bacteria at bay (good for health, not so great for hydration). Then there’s the wildcards from older pipes: a dusting of sediment, a dash of heavy metals, and the occasional microplastic confetti (and not the kind you want at your skin’s party).

Even in small amounts, this cocktail of chemicals and particles can stress out your skin and chip away at its natural defences.

Chlorine: Good for pools, bad for pores

If you’ve ever stepped out of the shower feeling “squeaky clean,” here’s an un-fun fact: that sensation might actually be your skin barrier crying for help. Chlorine works by stripping away oils—great for a pool, not so great for your skin.

Daily exposure can lead to:

• Dry, itchy, or flaky skin (especially if you’re sensitive or eczema-prone.)
• Wearing down of the skin’s natural barrier.
• That tight, irritated feeling that no amount of lotion seems to fix.

Basically, showering in chlorinated water is like rinsing in diluted pool water every day. And we can all agree: that’s not on the beauty routine bingo card.

Your skin’s new best friend: The Earths Water shower filter

You’ve probably heard about the importance of using gentle, non-toxic products. But those products can't do their best work if your skin is constantly trying to repair itself from the water it's being washed in.

Filtered water creates a clean slate, allowing your skincare to properly soothe, nourish, and protect your skin.

Backed by over 20 years of research, Earths Water’s exclusive COREtech™ filter technology is built to tackle impurities head-on, giving you the cleanest, kindest shower water possible. It’s durable, easy to install, and eco-friendly, so you’re not just doing your skin a favour, you’re doing the planet one too.

And because your bathroom deserves a little style too, Earths Water’s Premium Shower Filter comes in silver, black, or gold so you can match your skincare upgrade to your bathroom’s vibe.

And we’re not the only ones saying it—here’s what Earths Water customers have noticed:

"I recently purchased 2 of this product—primarily to help my eczema. After only 1 week of use, my skin is no longer sensitive after showering & feels more moisturized. This is a HUGE relief for me!" - Kevin T.

"Win win! Already notice my skin isn’t as dry and itchy and noticing less build up on my hair too. A must really!" - Taneal B.

"Noticed softening of hair and skin after first use. Very happy with my purchase and was easy to install." - Vanessa W.

"Relatively easy to install, makes the water feel softer. My itchy skin has almost completely gone and my hair is less frizzy." - Shari A.

Don’t forget what’s in your glass

We’ve talked about what touches your skin from the outside, but beauty is an inside job too. If your drinking water tastes like a public pool, you’re probably not sipping enough of it. And dehydration is not a good look.

Filtered drinking water, like what you get from the Earths Water’s 9L Glass Benchtop Water Filter or the Ultra Water Filter Bottle, makes hydration an easy habit. It’s smoother, cleaner, and free from that chlorine tang. And

the better your water tastes, the more you’ll drink, which helps support skin repair and your all-important moisture barrier.

Give your skin the best of both worlds

When you’re choosing gentle, plant-based formulas from A Bit Hippy, it makes zero sense to rinse them off with water that’s undoing their work. Clean, filtered water supports your skin barrier so your products can calm, soothe, hydrate, and protect more effectively.

Think of it as a skincare double act:

• Filtered water from Earths Water keeps your skin balanced and less reactive.
• Clean skincare from A Bit Hippy nourishes and restores your skin without the unnecessary chemicals.

This combo creates the kind of skin environment that says, “I’ve got this,” even on no-makeup days.

This World Skin Health Day, make water your first step

If your skin still feels dry after moisturising, maybe it’s not your products—it’s your water.

Your skin is your largest organ, and it’s in contact with water every single day. Give it the gentle, chlorine-free rinse it deserves—right there in your shower, and in your glass. Pair your Earths Water fi lters with your favourite A Bit Hippy products and you’ve got a dream team: clean, soft water and an effective skincare combo.

Your skin will glow and every glance in the mirror will feel like a win.

Explore Earths Water Filters today and start your skin’s best chapter yet.