If you've been living under a rock, or staying in and scrolling the For You page on TikTok for too long (don't fret, us too), you may have missed all the changes we've made around here. Although we're only a bit Hippy, we've made a lot of big changes.
Things are so different around here that you might not even recognise us!
While we may look a LOT different from the outside, all of our core principles and values still remain. You'll still only find necessary, vegan-friendly, plant-derived, clean ingredients in all of our products, and we only play with the evidence-based ones that are backed by peer-reviewed studies. That's just how we roll.
You'll no doubt notice our new packaging designs across the range (how could you not!), but the formulas you know and love remain the same. Well...almost. During this time of change and transition, we couldn't resist taking the opportunity to spruce up a few of our OG favourites, giving them formulation upgrades that you won't be upset about.
If you've known us for a while, you may remember all the changes we've been through along the way, and there were a few! We can honestly say that this one feels the most authentic, the most like us. While we can look back and on our journey and laugh (and cringe), we're also extremely proud of where we've been, where we are and most importantly where we're going. These are exciting times!
And it's all thanks to YOU, our ABH community! You're the reason we're able to keep doing what we love. And what would our vibe be without our tribe? (please don't answer that!). So, have a look around, we hope you love what we've done with the place.
Now, onto the task at hand. Today we want to give you the low down on what's changed around here. To all our Libras, we know you often struggle with change, but put that Libra energy aside and watch the stars align! We promise not to disappoint.
Say hello to the OG products you know and are about to love a little bit more...
Anti-irritation Shampoo
PRO Shine • ANTI Sulphate
This new and improved formula is a lil' green (other shampoos are green with envy). That's Chlorella extract, one of the only plant-based sources of active B12 to promote strong, healthy hair growth.
We also decided to strip back the formula by removing a number of ingredients we didn't find crucial to the formula. But don't fret, we won't strip your scalp or hair!
Anti-irritation Conditioner
PRO Jojoba • ANTI Silicone
Say goodbye to Silicone and synthetic fragrances. We've packed our new Conditioner with Panthenol (Vitamin B5), to give hair long-lasting moisture and a Guar Bean derivative to build hair strength for less breakage.
Kinda boring, kinda scientific, totally nourishing on your hair and scalp!
Tinted Pomegranate Lip Balm
PRO Almond Oil • ANTI Petroleum
Never laughed over a lip balm? There's a first time for everything! Did you know, original Lip Balm didn't actually contain Pomegranate? (Yep, cringe!)
That's because Pomegranate Oil has an earthy scent and is golden yellow. Not what you'd expect, right? Nevertheless, we fixed things up, replacing Blackberry for Pomegranate, for obvious reasons!
Anti-irritation Mozzie Spray
PRO Eucalyptus • ANTI DEET
Mozzies bugging you out? Drop the DEET and spray our natural blend body spray. No itchy bites, no mozzie massacre - no harm, no foul.
